Web Browsing: Cognitive-Perceptual Protocols and Body Involvement

Authors

  • Rafael del Villar Universidad de Chile

Abstract

This paper synthesizes a cognitive-semiotic research on Internet browsing in youth segments of population in Santiago de Chile, about the description of their perceptual, cognitive and corporal protocols. We found six different operating poles in a stratified sample of 540 subjects, differentiated by social class (high, medium, low), age (11-12, puberty; 16-18, ending highschool; 19-24, college or working) and gender.

Keywords:

cyberculture, internet, discourse